Widely praised as one of the best still photographers in Thailand. Pittaya has eyes wide open for unusual and unordinary aspects of the most usual and most ordinary objects. Pittaya and camera go a long way back. Grown up in a family of an accentric semi-professional collector, young Pittaya was enchanted with is father’s unique collection of cameras. It was then that he developed a habit of seeing the world through a camera’s lens. With extensive 8-years experience in Portfolio Studio, one of the best studios mostly used by leading graphic designers at that time, Pittaya learned all the practical tricks of the art of photographying while sharpening his aesthetic sensibility for the unordinariness.
In 1991 Pittaya started his own studio, “Kakeehnung”—a Chinese expression meaning friendliness, the name that characterizes his studio’s philosophy. Though the studio was small and little known, the combination of friendliness and unusual talent made Kakeehnung a talk of the town among advertising agencies. After only one year, Pittaya’s works clinched 2 most-sought awards from the 1991 – 1992 Bangkok Art Directors Annual Award.
The award brought more work and enabled Kakeehnung to expand its studio to provide comprehensive service ranging from pack-shot, indoor and outdoor shooting to small and large set-up shots and computer retouching. What remains constant are Kakeehnung’s trademark of friendliness and Pittaya’s keen eyes for the best.
His works have been chosen for the 1991-1992 Bangkok Art Directors Annual Award and are also widely recognized by both domestic and international companies’ photography competitions such as P.T.T and Nivea.